Packaging for the Pure Balance line features a host of sharp, characterful photography, such as prominent pet photos and images of ingredients to signal food type, flavor, and ingredients, putting the products’ freshness and health benefits front and center.“With a modern look and unified design architecture, the packaging features black and grey color palettes, accented with pops of bright color to enable versioning and ease of navigation,” says Funke. Says Equator’s Creative Director, Aaron Funke, the team introduced a host of sharp, characterful photography, such as prominent pet photos to make the packaging more pet-centric and images of ingredients to signal food type, flavor, and ingredients, putting the products’ freshness and health benefits front and center. In 2020, global packaging design company Equator redesigned packaging for the brand to evolve its look and feel to reflect the products’ high quality and to align it with premium-tier cues.
#Pure balance dog food free
Read this story on NaturPak Pet, the first co-packer to use retort cartons.Ĭapitalizing on this trend, Walmart’s super-premium, private-label dog and cat food brand, Pure Balance, is made from natural ingredients and, depending on variety, is free from fillers, artificial preservatives, flavors, or colors, does not include soy, corn, wheat, or grain, and includes vitamins, minerals, and other trace elements. This “humanization” of pet food means consumers are looking for the same nutrition and freshness for their pets that they get from their own items in the shopping cart. According to the report, many of the same trends driving human food packaging, such as sustainability and e-commerce, are also driving pet food packaging developments. “Pets are people, too.” At least that’s what recent research, including a report from PMMI Business Intelligence, seems to suggest.
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